Focus Technology Honored for TechTarget “Data-Driven Channel Partner” Award

BOSTON, M.A., August 26, 2019

Focus Technology has been awarded with TechTarget’s 2019 Data Driven Channel Partner Archer Award. TechTarget specifically developed the Archer Awards to annually recognize innovative customers: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget. Award recipients were recognized for their achievements at TechTarget’s 20th Anniversary Celebration.

“Since partnering with TechTarget and utilizing data-driven intelligence, we have transformed our marketing strategy to deliver a new level of value to our clients,” said Sara Lehmer, Director of Marketing, Focus Technology. “The Data-Driven Channel Partner Award demonstrates our commitment to executing high-impact and relevant campaigns. As a result, we are having better conversations, increasing event attendance and setting more meetings with customers. It’s an honor to receive this award!”

Focus Technology was recognized especially for its:

  • Adoption of sophisticated purchase intent data across both marketing and sales
  • Success in using data to grow both pipeline and highly-target marketing tactics
  • Ability to creatively access and make effective use of available OEM support

TechTarget is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.

 

About Focus Technology

Focus Technology is a leading information technology partner in the Northeast, providing customers a new way to consume technology by designing and implementing innovative information technology solutions and managed IT services. Our team of experienced industry-certified solutions architects provide customized solutions specifically designed to address each client’s unique business requirements and strategic vision. Focus Technology’s solutions and services are closely aligned with our core competencies – Next Generation Data Center Infrastructure, Managed Services, Cloud and Automation, Cyber Security and Professional Services Delivery. The company has been recognized with numerous awards, including CRN MSP Elite 150, CRN Fast Growth 150, CRN Tech Elite 150, CRN Triple Crown Winner and Boston Business Journal’s Best Places to Work.

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